"I firmly believe that looking great should be simple, convenient, healthy and ethical, which is the fundamental on which I created O’wow."

Hey O’wow babes!

My name is Georgiana Grudinschi, the founder of O’wow. I firmly believe that looking great should be simple, convenient, healthy and ethical, which is the fundamental on which I created O’wow.

The whole journey on developing the perfect smoothing treatment that could be easy and safe to use at home started around two years ago when I was getting my hair keratin treated regularly at my hairdresser. I was addicted to how my hair looked and felt after the treatment and on top of that it meant I wouldn’t have to style my hair for at least 3 months. For a self-indulgent person like me this was a game-changer. I didn’t have to worry about waking up early in the morning to have enough time to style my hair and I was saving my hair from burning.

Yet, regardless of how great my hair looked after the hairdresser treatment it also left me  frustrated on the time and insane amount of money spend. It made me think that there must be an easier way to achieve the same great-looking hair.

While investigating alternative options I discovered that those regular keratin treatments done at the salon were not only sacrificing my time and money but also my health. I came to learn that most of the salons use keratin treatments that include a heavy amount of formaldehyde which is classified as human carcinogen which explained why my eyes were burning and tearing every time I had the keratin treatment done.

On top off all this I also found out that the source of keratin in most of the keratin treatments on the market is from rhinos. The endangered animals are killed so that they can extract the needed keratin from their horns so that we can have a nice hair. This finding made me go crazy.  It made me even more motivated on finding not only a more convenient and affordable option but also an option which will not compromise the health or any animals.

I wanted to develop an all-in-one hair smoothing treatment home kit which will deliver the same results as those expensive, unhealthy and unethical salon treatments, in a natural way that will benefit the hair, health and the rhinos.

I went through a long period of researching, developing and testing to create the product I was looking for, the O’wow smoothing treatment home kit, which secret lies in its natural Brazilian Botanical Bioactives and not on any nasty bits. The O’wow smoothing treatment does exactly what I was dreaming of when I started the developing journey; it repairs and moistures deeply the hair cuticles resulting in an insanely smooth and shiny hair which will last for up to three months. And the best part is that you can do the treatment yourself at home safely, quickly and easily. 

Even though the idea for this product was born simply out of a personal need, as soon as I found the magical formulation I wanted to make sure that the treatment will reach as many like-minded women as possible so that we can together beautify the world with our showstopper hairs!

I hope you will  enjoy the O’wow treatment as much as I do and together  we will spread the O’wow around!

Georgiana Grudinschi – Founder of O’wow