FREQUENTLY ASKED QUESTIONS
O’wow smoothing treatment has a unique and innovative formaldehyde-free formula that makes your hair shiny, straight and smooth with only one simple application.
The base of the treatment is constituted from amino acids. It is also saturated to the maximum of beneficial substances and supplemented with harmless chemical elements that facilitate penetration into the hair and interact at the cellular level. The formulas for this procedure are rich with amino acids, which, under the action of temperature, penetrate in the cortical layer of the hair. Therefore, the structure of the hair becomes strong and the nutrients are integrated in the hair healing it from the inside.
The antioxidant-rich treatment will give you a long-lasting amazingly silky straight hair by deeply repairing and smoothing hair cuticles and improving moisture retention.
Results last up to three months.
To maintaining the smooth and shiny hair the treatment should be repeated every second month.
The O’wow treatment has the same effect and gives you the same outcome as the traditional keratin treatments. However, the difference is that where most of the keratin treatments on the market consist a heavy amount of formaldehyde which is classified as a human carcinogen and is extremely harmful to the health, our treatment is entirely formaldehyde-free. We wanted to create a treatment that will give that amazing silky-smooth hair in a natural way without having to compromise the health. Thus, the effect of the our treatment is based on natural Brazilian Botanical Bioactives, which will not harm your hair nor your health.
The treatment is in all ways a safe alternative to traditional chemical-rich keratin treatments, as it is 100% formaldehyde-free, making it entirely safe to be performed at home. As the treatment doesn’t consist any harsh chemicals the treatment doesn’t irritate your scalp and there is no need to use gloves when applying the treatment. However, we do recommend checking the ingredients list to see if you are allergic to any of the natural ingredients included in the formula
– Unique 100% Formaldehyde free formula with antioxidant action which proves moisture retention resulting in dramatically smooth and shiny hair
– Hair will maintain its natural body, while becoming softer, shinier, and more manageable.
– Helps the alignment of hair fibres, repairing and smoothing hair cuticles
– The biotin included in the formula promotes hair growth and reduces hair fall
– Quick and easy application process
– Results last up to three months
– Gives you 30 minutes of more sleep each morning as you are free from having to style your hair daily.
– Say goodbye to daily-use of hair iron that burns your hair
– Cuts blow-dry time by half
– Effective on all hair types
– Safe to use on colour and/or chemically treated hair
- Section your clean and dry hair using a hair tie or clip.
- Spray in the treatment. Keep the nozzle close to your hair. Once a section is fully saturated move on to the next section.
- Make sure hair is completely soaked. Usually this means using the entire bottle. Comb through and leave your hair open
- Let it act for an hour – not less
- Rinse throughly with only water. Don’t leave in any solution
- Blow dry until completely dry and section your dry hair
- Straighten with a 220°C iron to lock in the treatment. With the help of comb, go over thin sections of hair with the iron for 6 times until hair is entirely straightCHECK VIDEO INSTRUCTIONS HERE
It will only take 10 minutes to spray in the treatment after which you let it act for 60 minutes. All in all the entire treatment process will take you only 1,5 hours ant it will transform your fizzy and lifeless hair into silky-smooth which will last for up to three months. Also you will save a lot of your valuable time as after the treatment you no longer have to style your hair every morning.
It should be left on your hair for 60 minutes -not less than that.
Definitely! Our treatment is also classified as a conditioning treatment so if you have dry and damaged hair this treatment is exactly for you! The natural bioactive and antioxidants will deeply repair and smooth your hair cuticles and improving moisture retention and the biotin will promote hair growth.
The 100ml spray bottle is designed for 1-2 time application, depending on the length and thickness of your hair. For short and/or thin hair the bottle will last for two application whereas for long and/or think hair the bottle will last for one application. Remember that it is vital to apply a generous amount of solution so that you hair is completely saturated.
Treatment should be repeated after two months in order to maintain the silky and straight hair. This is why we offer you the subscription opportunity so you will have the treatment delivered to you every second month for only 22,90€/month, which will save you a substantial amount of money.
There are a few mistakes you need to be careful to avoid:
- Not applying enough solution – Remember that your hair needs to be fully wet after spraying in the treatment
- Not letting it act long enough – Remember to let it act for one hour and not less than that
- Not rinsing the treatment properly – Remember to wash the solution off entirely
- Straightening too thick sections of hair – Remember to take very tiny (2 cm wide) sections at a time
- Not going over each section of hair 8-10 time with the iron
- Don’t wash your hair for at least 48 hours. Washing your hair too soon will shorten the effect of the treatment.
- In order to maintain the effect of the treatment use sulfate-free hair products. The shampoo and conditioner included in the kit are both sulfate and paraben-free and are formulated to prolong treatment’s effect.
- To activate the treatment’s effect blow dry your hair with hot air after each hair wash.
- To maintain your showstopper hair repeat the treatment after two months.
Nope, all of the products in the O’wow kit are sulfate and paraben free, so no nasty bits like most of the over-the-counter hair treatments, shampoos and conditioners.
Yes! It will actually benefit damaged hair from dyes, heat, styling and chemicals by repairing, nourishing and strengthening it.
Yet, we recommend allowing two weeks between coloring and the treatment and ideally it is better to do the treatment first and then color the hair. Coloring the hair will not fade the smooth effect of the treatment!
NB: When sealing the treatment with the iron on colored hair, it should not go over 200C so that the color will not get faded.
Unlike traditional Brazilian Blowout treatments our treatment doesn’t contain any formaldehyde which is often the reason for bad smell in the hair after treatment. Hence, experiencing bad smell after the treatment is extremely rare with our treatment.
However, if you experience this it might be due to the following reasons:
1. The treatment wasn’t rinsed off properly before the straightening process. This smell is the residue of the formula proteins that stays in the hair when it is not washed properly
2. Treatment does not react well with a persons body chemistry and it can also be bacteria at the root of the ‘smell’.
Please note that if you experience bad smell you should double wash your hair on your first wash following the treatment. It will gradually wash away so the smell will diminish in max a week.
Our ingredients are sourced from Brazil, where the products are also manufactured. We work with local specialists and we make sure our producers and ingredients are of the best quality and ethically produced.
Yes we do. We guarantee that our treatment will make your hair more moistures and silkier than ever. Yet, keep in mind that everyone’s hair is different and results may vary from person to person. For some people the intensity of the shine can be stronger than for others. To get a better idea of how the product works on different hair types go and have a look at the before and after pictures sent by our real customers HERE. Also read our incredible reviews to see that it really is a miracle treatment and does really work!
Definitely – all O’wow products are cruelty free and vegan. We really care about the wellbeing of animals and our planet.
You will notice results right after you have completed the one time application treatment and it will make you speechless!
Unfortunately, we don’t offer samples for now. However, we offer a 100% money back guarantee meaning that if you’re not happy you may simply return the kit to us and we will give you a full refund as soon as possible!
The result of the O’wow treatment lasts for up to three months, yet we recommend repeating the treatment after two months so you will maintain the maximum shine and smoothness. This is why we offer you the subscription opportunity so that you will have the treatment delivered to you every second month for only 24,90€/month, which will save you a substantial amount of money.
Our products have a shelf life of 36 months.
The shipping time is max 10 days.
If your parcel is not collected from delivery, then it will be sent back to our warehouse. If you would then like a refund, we will refund you the amount of your order minus €3,90 for the shipping costs as we cannot take responsibility for you not being able to pick the parcel
Our office is in Tallinn, Estonia but the products are all shipped out from our UK based warehouse. Our warehouse and logistics partner is Huboo Ltd who have their warehouse in Bristol, UK.
If you are located outside EU you may receive duty and VAT charges upon import. We do not have control over these charges – it is entirely up to the local government / border security and customs office. If you refuse to pay the additional fees at the time of delivery, then your shipment will be returned to us. At that point in time we agree to refund your purchase cost (minus shipping cost to and from your country).
We ship worldwide and the shipping is free regardless of your location. From the very beginning we knew that we want to be able to share this innovative and unique hair treatment across the globe.
The shipping cost is £3,90.
All orders are first processed within 1-2 business days. Once processed, your order will be shipped out the following business day. You’ll receive a shipment notification email as soon as your package ships.
Please send us an email immediately at email@example.com and we will try our best to have the address amended before it is sent out. Since we process orders immediately through our warehouse, we cannot guarantee address changes after your order has been placed but will assist you if possible.
Tracking is unfortunately not included in our standard shipping.
Since we begin processing each order through our warehouse as soon it has been submitted, we are unfortunately unable to amend an order after it has been completed. However, you are always welcome to email us and request a change to your order and we will assist you if possible. We kindly ask that you please take care to double check your details before placing your order.
RETURNS & REFUNDS
First of all, we are very sorry for the inconvenience! We replace all products that arrive damaged when you return them within 30 days from the day you placed the order. In such case please contact us at firstname.lastname@example.org and we will provide you more details on how to handle the return. In case of damaged product, we will cover for the cost of the return. In order to make things easy and fast, please always include your order number in the subject line. As soon as the damaged product arrives to our warehouse we will process the replacement.
As we firmly believe in our products we are confident enough to offer you a 30-days money back guarantee, in the case our products doesn’t give your hair the desired result. In this case please contact us at email@example.com and we will provide you instruction on how send the products back to our warehouse. In order to make things easy and fast, please always include your order number in the subject line. Please note that for any products that are not damaged, you will need to pay the cost of the return. After which we have received the product we will process the refund.
In case you do not see any results using our products and are not satisfied with O’wow we will offer you a full refund. Please contact us at firstname.lastname@example.org and find out how to get a refund. In order to make things easy and fast, please always include your order number in the subject line.
With the subscription the price of one kit is 30% cheaper and you get to pay one kit in two instalments. You can cancel your subscription any time for as long as the fee of the kit is covered. The first cancellation possibility is after the first two instalments.
For cancelling the subscription please email us at email@example.com.
Due to the nature of our products and EU health regulations we are unable to accept physical returns. However, if you are not satisfied with our products we offer you a 30-days money back guarantee. Please contact us at firstname.lastname@example.org and we will provide more information on how to get a refund.
Refunds will be returned to the form of payment used when you placed your order.
How long will it take to receive my refund?
Refund processing may vary slightly but will generally show up on your account in 2-5 business days.