If you google keratin treatment, you will find many hair brands selling keratin products. In addition, most of the hairdressing salon now offers a keratin treatment and we can definitely call it a ‘trend’. Keratin hair treatments (also known as Brazilian hair treatments) straighten and smooth out frizzy and unmanageable hair. They’re very popular. The cost of keratin treatment differs from city to city. It depends a lot on the poshness of the salon (high-end salons charge more), but they normally range from $300 to $800. Even though keratin treatments have been around for quite a while now, there are still many myths and misunderstandings about keratin treatments. So let’s take a minute to expose the 7 biggest misconceptions or myths about professional keratin treatments.
Misconception 1: Keratin Is a Treatment
The words ‘treatment’ and ‘keratin’ go hand in hand. Really logical, because when you get a keratin treatment, you are treated with keratin products. However, keratin in itself is not a treatment, but a protein and the main component in skin, hair, and nails. So keratin is already in your hair. 88% of your hair contains keratin. The less keratin (protein) in your hair, the more fragile your hair is.
Misconception 2: Keratin Treatments Are Only Intended to Straighten Your Hair
Most of the keratin treatments are offered as styling treatments: treatments that make curly hair shiny and smooth without having to do any chemical treatment (such as a relaxer). After adding keratin to the hair, the hair is straightened out with a hair straightener. As a result, the keratin achieves the role of ‘heat protector’. The additional protein in your hair must certify that your hair is protected against the heat of the hair straightener. A common myth is that a keratin treatment will make your hair simply ‘wash and go.’ What keratin WILL do, however, is make your hair more convenient and cut your styling time in half.
Misconception 3: Keratin Will Cause Breakage
As you already know, your hair already contains largely of keratin. The answer to whether you break hair by using keratin treatment is, therefore ‘no’. However, keratin in combination with other ingredients may harm your hair. For example, do not use shampoos with sulfates such as ALS and SLS if you’ve had a keratin treatment. The keratin layer that surrounds your hair will vanish if you use regular shampoos. Therefore pick a sulfate-free shampoo.
Misconception 4: Keratin Treatments Last Only for a Few Weeks
A keratin treatment would last for up to 3 months – yes 3 months! After-care is a vital element in helping keratin treatments last. Especially in the 2 day period after getting the keratin treatment done. During this time you shouldn’t wash your hair in order to let the keratin bond with your hair. The majority of people who complain about the treatment not lasting for long are often not properly advised on keratin-treated hair care. When washing your hair, use a shampoo and conditioner that are sulfate-free.
Misconception 5: All Keratin Treatments Have the Dangerous Chemical Formaldehyde
There are keratin treatments full of high levels of formaldehyde – a colorless pungent gas in a solution made by oxidizing methanol. This chemical is also found in the air we inhale. However, it is unsafe to inhale high concentrations of it. When you go for a keratin treatment, you should ask your hairstylist about the type of products he/she uses. This way you can do your own research on the levels of formaldehyde the products have. Rest assured, there are many salon quality keratin products that are formaldehyde-free. It would be best to select them over those with traces of formaldehyde.
Our at-home smoothing treatment is completely formaldehyde-free. When we started developing our smoothing treatment we were motivated in finding not only a more convenient and affordable option but also an option which will not compromise our health and still be effective.
As a result, 95% of the ingredients are natural and the rest is a blend of gentle acids that opens the hair strands and gives the user a time window in which the hair strands can be shaped. At the same time, it also treats the fibres of the hair with conditioning agents that provide softness and shine to the hair. The result is a fantastic smooth hair with a natural appearance. So while the main ingredients are natural there are some gentle acids that allow the hair strands to open so that the natural ingredients can be absorbed. Unlike formaldehyde, the acids in our treatment are not unhealthy and create no side-effects whatsoever.
Misconception 6: Keratin Treatments Are Not Safe for Hair
Hair loses keratin (a protein that’s naturally in hair) the same way it drops melanin (which is responsible for hair color). When hair strands lose keratin they become weak or damaged similar to the way hair strands turn grey when they lose color. Keratin treatments strengthen the internal structure of the hair by reviving the keratin in the hair. Thus refining the condition of the hair. The very same way color treatment recovers color in the hair. Making keratin treatments good and safe for your hair.
Misconception 7: Keratin Is Only Available in Salons
Can I do this at home? The answer is yes. You’ll first need to buy the correct products. Many treatments have the word “keratin,” but that doesn’t automatically make them “keratin treatments.” O’WOW is a hair smoothing treatment home kit for semi-permanent shiny, silky and smooth hair, with results lasting up to three months. The treatment is appropriate for all hair types. It is also safe to use on color and/or chemically treated hair. This keratin treatment kit is formulated with rich amino acids and proteins that can target damage and smooth hair in one treatment. The formula has healthy ingredients that help replenish and moisturize. Reviewers notice this product leaves hair prone to frizziness and humidity handier, which means less breakage from daily styling.
Experts are in agreement that the main risk is not to those getting the treatment, but to those giving the treatment. Some salons work with potentially poisonous gasses several times a week. We highly recommend you try the O’WOW Kit At-home Smoothing Treatment. The treatment provides the same results as keratin treatments are done at salons, for the fraction of the price. Unlike salon treatments, it has no horrible chemicals, as its effect is based on natural ingredients. O’WOW’s mission is to provide a healthy and affordable alternative that delivers the same results without compromising the health and in the comfort of one’s own home.